Frameless London Review and Everything You Need to Know

Immerse yourself in Edvard Munch’s “The Scream”, throw interactive brushstrokes against the wall and watch the artwork reveal itself, sit on mirrored floors and watch Salvador Dali’s “The Persistence of Memory” come to life in a dreamlike state. Read on for our complete Frameless London review for everything you need to know about one of the best immersive experiences in London.
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You’ve probably seen Frameless London splashed all over Instagram in recent months. It’s the next big thing on social media and you don’t get much more Instagram than this.

Frameless is the UK’s largest permanent multi-sensory experience and one of the most unique activities to do in London. We really enjoyed our visit to Frameless, with a couple of gripes which we’ll share with you in this Frameless London review along with a bit about each gallery, facilities and logistics.

Joseph Wright of Derby's Vesuvius in Eruption, with a View over the Islands in the Bay of Naples, Frameless London
Immerse yourself in some of the world's greatest works of art at Frameless London
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A pin of our Frameless London Review with images of different artwork in the galleries
A pin of our Frameless London Review with an image of Salvador Dalí's "The Persistence of Memory"

At Frameless, you’ll step inside some of the world’s greatest works of art. Become immersed in Edvard Munch’s disturbing “The Scream”, Thomas Lowinsky’s “The Dawn of Venus”, Salvador Dali’s “The Persistence of Memory” and many many more.

Max Ernst's The Fireside Angel
Max Ernst's The Fireside Angel is one of the pieces of art at Frameless
Salvador Dalí's The Persistence of Memory in the Beyond Reality gallery at Frameless London
Salvador Dali has multiple pieces of art at Frameless London

There are 4 galleries at Frameless London with a total of 42 works of art projected around the entire rooms, walls, floor and ceiling with added effects including mirrors, see-through screens or even floors that react when you walk across them.

Outside each gallery is a description of what to expect in each room with each piece of art listed and how many minutes the loop lasts. If you watch each complete loop through once, expect your visit to last around 90 minutes.

The 4 galleries are:

Beyond Reality

Be prepared to have your imagination stretched beyond the boundaries of reality. This gallery envelopes you in the bizarre and extraordinary where mirrors and fascinating projections immerse you in the surreal and dreamworld.

In this gallery, you can enjoy 13 works of art including Giuseppe Arcimboldo’s ‘The Librarian”, ‘The Waiter” and “Spring”, Gustav Klimt’s “The Tree of Life”, Salvador Dali’s “The Elephants” and “The Persistence of Memory” among others.

Salvador Dalí's The Persistence of Memory in the Beyond Reality gallery at Frameless London
Salvador Dalí's "The Persistence of Memory"
Hieronymus Bosch's The Garden of Earthly Delights triptych in the Beyond Reality gallery at Frameless London
Hieronymus Bosch's The Garden of Earthly Delights triptych
Colour in Motion

In the Colour in Motion Gallery, interact with some of the best-known art of the 19th and 20th centuries. You’ll find the work of various impressionists who used tiny brushstrokes or dots to create masterpieces that required imagination and perception.

Watch the paintings come to life with each single brushstroke and see how long it takes you to figure out what’s in the picture as the strokes form on the walls to create an image. Interact with the brushstrokes on the reactive floor or splash pixels on the walls and watch the completed artwork emerge. This gallery is really fun and makes Frameless one of the most unique activities to do in London.

In this gallery, interact with Vincent Van Gogh’s “Self-Portrait” and “Starry Night over the Rhone”, Claude Monet’s “The Waterlily Pond; Green Harmony” and Georges Seurat’s “A Sunday on La Grande Jatte. There are 7 images in total.

Vincent van Gogh's Self-Portrait in the Colour in Motion gallery at Frameless, one of the best immersive experiences in London
Vincent Van Gogh's Self-Portrait
The World Around Us

This was our favourite gallery at Frameless London.

Stand at the centre of the beauty and magnificence of the world in Frameless London‘s largest gallery where each canvas extends across every inch of space.

360-degree cityscapes, seascapes and landscapes will make you feel like you’ve been hurled into thundering oceans, you’re standing on the edge of an erupting volcano, you’re sat in a bustling piazza or you’re surrounded by flowers and wildlife. 

This dramatic gallery features 11 pieces of art including Rembrandt’s “The Storm on the Sea of Galilee”, Joseph Wright of Derby’s “Vesuvius in Eruption, with a View Over the Islands in the Bay of Naples” and Canaletto’s “Piazza San Marco”.

A ship on a stormy sea being pounded by waves in Rembrandt van Rijn's Christ in the Storm on the Lake of Galilee in The World Around Us gallery at Frameless London
Rembrandt van Rijn's Christ in the Storm on the Lake of Galilee comes alive in this gallery
Joseph Wright of Derby's Vesuvius in Eruption, with a View over the Islands in the Bay of Naples, Frameless London
Vesuvius in Eruption, with a View over the Islands in the Bay of Naples
The Art of Abstraction

The Art of Abstraction gallery was our least favourite. Not that it wasn’t impressive, as we did enjoy the effects that had brought the art to life, however, abstract art isn’t something either of us particularly like. Especially in comparison to the art in the other galleries depicting real life.

Here, you’ll meander through a maze of colours, shapes and objects that appear to be floating in front of you. You’ll become mesmerised by the bold colours and movement of the art across the see-through screens.

Although we enjoyed the movement of the art and found it to be quite mesmerising and hypnotic, we couldn’t find any intention or meaning to these pieces – but that’s just us!

This gallery features 12 works of art including Wassily Kandinsky’s “Yellow, Red, Blue”, “Composition VIII” and “Several Circles”, Piet Mondrian’s “Composition with large red plane, yellow, black, gray and blue” and “Victory Boogie Woogie” and Robert Delaunay’s “First Disc”.

See-through screens with lots of colourful shapes on in the Art of Abstraction gallery at Frameless, one of the best immersive experiences in London
See-through screens display artwork in the Art of Abstraction Gallery
Orange and silver circles on see-through screens in the Art of Abstraction gallery, Frameless London
Art of Abstraction

Frameless is currently one of the most popular activities to do in London right now. It’s always very busy so bear that in mind. I’m not sure if they limit the number of tickets sold at particular times but they should do or limit the number in each gallery at one time. We sometimes found it quite hard to see sections of the art due to crowds.

There were also a lot of children running around which, for us, spoiled the atmosphere a bit. If you can visit during school hours then we’d recommend doing so. There may also be fewer children in the early time slots; we visited at 2pm on a Sunday.

You’ll want to sit on the floor in the galleries to watch the art come to life around you. Be careful where you sit. The floor is rather dirty and we saw quite a bit of chewing gum stuck to the floor which was horrible.

These are our only complaints about the experience. Overall, we really enjoyed our visit and would definitely recommend a trip as it’s one of the best things to do in London.

Booking.com

Other Things to Know About Frameless London

Where is Frameless London?

📍  Frameless, 6 Marble Arch, W1H 7AP

To get to Frameless London by tube: Marble Arch is a 1-minute walk, Bond Street is 8 minutes, Edgware Road is 12 minutes and Marylebone is a 15-minute walk.

By train: National Rail Services go to Victoria, Paddington, Marylebone and Waterloo which are between 10-15 minutes on the bus.

Marble Arch is serviced by buses 2, 6, 7, 13, 23, 36, 74, 94, 98 and 137.

To plan your visit, use the TFL Journey Planner.

How much does Frameless cost?

Frameless costs £25 per adult, £15 per child (ages 3-15) and infants are free. You can book tickets through Get Your Guide here.

What are the opening hours?

Opening hours vary by day:

Monday – 11:30am – 6pm

Tuesday – 10am – 6pm

Wednesday – 10am – 6pm

Thursday 10am – 6pm

Friday – 10am – 10pm

Saturday 10am – 10pm

Sunday 10am – 6pm

Our Top Tip: last entry is 2 hours before closing time and on school session days, the museum is open to the public from 3:30pm – 7pm.

Events at Frameless

Frameless can be used for a variety of private events. Choose from the Blank Canvas Gallery where a private section is cordoned off and you can project a mix of your own imagery and imagery from the main galleries or exclusive use of the entire venue.

Facilities at Frameless London

Facilities at Frameless include:

  • The Cafe Bar – the cafe is open all day and serves breakfast bites and coffee in the morning, a selection of sandwiches at lunch and in the evening a choice of drinks and cocktails. 
  • Gift shop – the shop sells a range of items that’ll be a lovely reminder of your visit including; an official Frameless London Guide, a large collection of art books, hand-crafted jewellery, art materials and products from local artists and craftspeople and more.
  • Cloakroom – there’s a cloakroom where you can leave items up to the same size as carry-on luggage, for £1 per item. All proceeds go to Great Ormond Street Hospital.
  • Accessibility – The entrance to Frameless is on street level and from reception, there are lifts to take you down to the galleries. There are accessible toilets by the Cafe Bar which can be accessed via a lift.
Seats and tables at the Cafe Bar which is decorated in warming oranges and reds at Frameless London
The Cafe Bar is a lovely spot for a drink after your visit to Frameless

We hope you enjoyed this Frameless London review; it’s one of the most fun activities to do in London and we’re sure you’ll enjoy your visit. If you have any questions, please leave a comment below or get in contact.

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